Case study / ItsTheDro

Pedro’s energy,
brought online.

An identity and interactive website for a DJ who reads the room.

ScopeIdentity · Website · Motion

ForWeddings & events · DMV

Play the room.
Not the playlist.

Pedro Gonzalez smiling behind his DJ booth in a green tuxedo

01 / Identity

A wordmark with volume.

Condensed lettering, a tilted stance, and a crown make the name instantly recognizable. Pink and teal soften the heavy black forms.

Your party.Your people.Your soundtrack.

It’s what we do.

02 / In the room

Behind the decks. In the moment.

From Pedro’s booth to the middle of a packed crowd, the photographs show what a night with ItsTheDro feels like.

Pedro working behind the decks, photographed in black and white
The person.
A packed dance floor lit in purple at an ItsTheDro event
The room.

03 / Digital experience

A little mischief at your fingertips.

Airhorns, ad-libs, and a few surprises live inside the illustrated controller.

Go on. Make some noise.

ItsTheDro illustrated controller with six playable pads

Click a pad. Or focus here and press 1–6.Tap a pad.

Explore the full live experienceExplore the live site

04 / All together

Big personality. Easy booking.

Playful details draw people in. Clear event information helps hosts find the right fit and start a conversation.

Explore the live site